Warmth between manufacturers and customers
De Munk Carpets imports hand-knotted, hand-tufted, and hand-woven carpets from India, Morocco, Nepal, Pakistan and Portugal. Edwin: ‘Each country is different and has its own unique style. We work directly with manufacturers that I visit various times a year. The warmth and personal connections that we have been able to build up with them over the years enables us to develop the most beautiful carpets together. We are sincere with our suppliers and they are loyal to us. This also applies to our customers in the Netherlands, Belgium and Germany, many of whom we have worked with for a very long time. We supply our carpets to carpet specialists, top-end furniture stores and home furnishing companies. We also work with several stylists and architects, in the mid-range and top-end segments.’ Mirjam: ‘Consumers do not come directly to us, but if they are unable to find what they want in the shop, they are sent to us and can visit us by appointment between Monday and Friday.
All of the development is done in house, in Heemskerk. Edwin: ‘We develop yarns, colours, techniques and patterns in consultation with our team. I then discuss these with our suppliers and the manufacturers in India, Morocco, Nepal, Pakistan and Portugal.’ Mirjam: ‘The nice thing is that you find inspiration for these developments everywhere. I find interior design magazines and trade fairs very inspiring. But you also get ideas, for instance, from an attractive building when you’re on holiday or a certain fabric that has a great colour combination. Then you think, yes, we really should remember that.’ Edwin: ‘Then we create samples of all the new developments for the suppliers. Just as in many companies, only a small quantity of this gets through our stringent testing and meets all our requirements and expectations.’ Mirjam: ‘You always know right away whether something is good or not, and whether customers will like it. And you really get a good feeling for the right colours.’
Making ordering simple
De Munk Carpets likes to make things are easy as possible for its dealers. Mirjam:
‘We have had an order and information portal since 2017. It’s easy to place orders through the portal and you can see right away whether a carpet is in stock or not.
In fact, you actually see this live in our own system. What’s good about the portal is that you go through all the steps and you cannot forget anything. Of course, we also welcome orders by post, but the portal is exceptionally user-friendly and it immediately gives you all the information you need. We check the order, create it in the system, and then send an order confirmation. If we have the carpet in stock, we dispatch it the same week. Otherwise, we send the order to our manufacturers. The portal lets you follow your order so you are always up to date.’